In a bold and clever twist, Special-T is tapping into the unsettling allure of Apple TV’s hit series Severance to introduce their latest innovation: the CORE Benching System. Known for blending high-quality furniture with mission-driven purpose, Special-T is now adding a dose of dystopian satire to their marketing strategy—and it's turning heads.

The CORE system, built for today’s coworking spaces and shared offices, offers fast assembly, flexible configurations, and integrated power and cable management. But instead of launching with a typical product video, Special-T leaned into the unnervingly sterile aesthetic and dry corporate culture of Severance to create a series of darkly humorous promo videos. Featuring unsettlingly cheerful employees, ambiguous “protocols,” and oddly reverent monologues about productivity, the campaign blurs the line between fiction and furniture—on purpose.

It’s not just a gimmick. The campaign cleverly underscores what makes CORE so effective: it works hard without getting in your way. Like the show’s premise, CORE is all about separation—clean cable management, compartmentalized storage, and minimal visual clutter. But unlike Severance, this system won’t haunt your dreams—it’ll make your workspace smarter, faster, and more efficient.

By tapping into a pop-culture phenomenon, Special-T is doing more than launching a product. They’re proving that even in the serious world of contract furniture, a little creativity—and a lot of CORE—can go a long way.

To watch these Severance inspired videos, just check out their social media pages or watch the series on Youtube at: Special-T Severance Series